Case study – Elevate Cafe & Bar
Mooloolaba’s best cocktail and wine bar. Elevate Cafe & Bar is one of Mooloolaba’s newest cafe and bars but has quickly become one of the local and tourist favourites.
Elevate Cafe & Bar is owned and run by a family who has been providing the Sunshine Coast with dining experiences for over 20 years. Despite having run another successful cafe in Mooloolaba for several years, social media had never been a constant for the team, always busy ensuring that customers were receiving the highest quality food, coffee and service possible. A partner was needed to look after the social media messaging and posts on an ongoing basis so that the business owners could focus on what they do best!
- Challenge: Launch with a digital presence and build a loyal following on the Sunshine Coast.
- Strategy: The strategy started with a target audience drill down with the goal to build interest in the local community about the prospect of a cocktail and wine bar along the Esplanade.
- Result: C Angel Marketing developed a social media strategy that aligned with the primary target audience. A monthly plan with fortnightly scheduling of posts facilitates the achievement of the strategy.
C Angel Marketing
Elevate Cafe & Bar engaged C Angel Marketing before launch to manage the bar’s Facebook and Instagram account. Further, C Angel Marketing recommended Google My Business and Trip Advisor as part of the monthly package due to the high importance of reviews in the hospitality industry, and the effect reviews can have on the marketing of the bar.
- Social strategy
- Monthly social media account management
- Google My Business
Social media has been the core marketing tactic for Elevate Cafe & Bar. Since opening at the end of November 2019, the venue has seen strong organic growth in followers, engagement and reviews across the four platforms. Despite having a shutdown period for two months during the COVID-19 lockdown, Elevate’s social presence and community engagement are thriving.
If you are looking for a partner to assist with a go to market messaging strategy and an ongoing social media presence, let’s chat.