My blog

A collection of thoughts and pieces written with the intent to increase to keep you up-to-date on marketing trends and inspired to try new marketing tactics.

These are my thoughts only and do not represent the thoughts of any of the businesses I work for/with.

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4 key features Facebook Ads give you to transform your advertising

Get better results by taking your advertising to the next level. There is no denying that boosting Facebook posts is an easy way to increase the reach of your posts. However, it is highly likely that you could be getting better results by taking advantage of Facebook’s full Ads Manager platform.

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4 benefits of having your own email address

As a small business, G Suite has been perfect for me. I have a professional-looking email, have access to Google’s suite of software for word processing and presentations, have a Google Drive where I can access all my files from any device and it doesn’t cost the world!

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5 ways to leverage social media during COVID-19

Social media has long been an effective way to engage with your community online. However, now more than ever, social media is imperative to all businesses. WhatsApp has reported a 40% increase in the use of the platform since the COVID-19 pandemic began. Unsure as to how your business can effectively use social media in this unprecedented

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Your basic guide to email marketing

What is email marketing? Email marketing is a form of marketing where you communicate with your clients, potential clients and past clients via email. As technology has progressed, the strategy behind marketing via email has grown exponentially. Traditionally, emails would be sent from clients (such as Outlook or Gmail) one-by-one or with a whole list

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