My blog
A collection of thoughts and pieces written with the intent to increase to keep you up-to-date on marketing trends and inspired to try new marketing tactics.
3 tips around marketing for COVID-19 (and other events beyond your control)
It’s a tough time at the moment with the uncertainty around COVID-19 and what that means for usual business operations. In crisis situations like this, marketing is often the first thing to see a reduced budget, however like panic buying, panic cutting of spending can lead to negative outcomes.
Your basic guide to email marketing
What is email marketing? Email marketing is a form of marketing where you communicate with your clients, potential clients and past clients via email. As technology has progressed, the strategy behind marketing via email has grown exponentially. Traditionally, emails would be sent from clients (such as Outlook or Gmail) one-by-one or with a whole list
Local marketing: your basic guide to Google My Business
Google My Business (GMB) is Google’s tool for businesses to manage how they look across Google’s platforms, including Maps and Search results.
A practical guide to video marketing in 2020
Video marketing isn’t a new marketing tactic. TV ads have been a major part of advertising for years and with the emergence of Youtube and other video platforms, video is being consumed online at a rapid pace.
Simple act of Kindness ideas for your business
Adding a level of ‘kind’ to your interactions with customers, partners and staff will make an incredible difference to your business.
2020 marketing
It’s a new decade, which means it is time to reassess your marketing strategy and associated activities. I have outlined some things you can do to make sure your marketing belongs in 2020 and not the 2000s.
Christmas themed wallpapers and backgrounds
Download some new wallpapers for the festive season Get into holiday mode with some new, Christmas themed, desktop or phone wallpapers. Download your favourite background below. Desktop Backgrounds Phone Backgrounds Merry Christmas Wallpapers are a great way to add to your branding, have a think about what types of backgrounds you could create for your
Christmas Marketing Ideas
It’s nearly Christmas, what your business can do to get into the spirit Christmas themed branding One of the easiest things you can do to get your business’ marketing into the holiday spirit is to add a bit of Christmas sprinkle to your branding. Updating your website’s logo and social media icons with a Christmas
A step-by-step guide to creating social media pages for your business
Getting started with social media The first step to creating your social media pages is deciding what social media platforms you should be using. Not every social media platform is suitable for every type of business, or you may not see the ROI on using all platforms. I have outlined three social media platforms your