My blog
A collection of thoughts and pieces written with the intent to increase to keep you up-to-date on marketing trends and inspired to try new marketing tactics.
These are my thoughts only and do not represent the thoughts of any of the businesses I work for/with.
3 seriously good reasons to have an outsourced marketing manager
Outsourcing your marketing to a marketing manager has several advantages for your business. Here are three key reasons to consider it!
4 key features Facebook Ads give you to transform your advertising
Get better results by taking your advertising to the next level. There is no denying that boosting Facebook posts is an easy way to increase the reach of your posts. However, it is highly likely that you could be getting better results by taking advantage of Facebook’s full Ads Manager platform.
4 benefits of having your own email address
As a small business, G Suite has been perfect for me. I have a professional-looking email, have access to Google’s suite of software for word processing and presentations, have a Google Drive where I can access all my files from any device and it doesn’t cost the world!
5 ways to leverage social media during COVID-19
Social media has long been an effective way to engage with your community online. However, now more than ever, social media is imperative to all businesses. WhatsApp has reported a 40% increase in the use of the platform since the COVID-19 pandemic began. Unsure as to how your business can effectively use social media in this unprecedented
3 tips around marketing for COVID-19 (and other events beyond your control)
It’s a tough time at the moment with the uncertainty around COVID-19 and what that means for usual business operations. In crisis situations like this, marketing is often the first thing to see a reduced budget, however like panic buying, panic cutting of spending can lead to negative outcomes.
Your basic guide to email marketing
What is email marketing? Email marketing is a form of marketing where you communicate with your clients, potential clients and past clients via email. As technology has progressed, the strategy behind marketing via email has grown exponentially. Traditionally, emails would be sent from clients (such as Outlook or Gmail) one-by-one or with a whole list
Local marketing: your basic guide to Google My Business
Google My Business (GMB) is Google’s tool for businesses to manage how they look across Google’s platforms, including Maps and Search results.
A practical guide to video marketing in 2020
Video marketing isn’t a new marketing tactic. TV ads have been a major part of advertising for years and with the emergence of Youtube and other video platforms, video is being consumed online at a rapid pace.
Simple act of Kindness ideas for your business
Adding a level of ‘kind’ to your interactions with customers, partners and staff will make an incredible difference to your business.