The Blog

08 June 2026

What a marketing hire actually costs in 2026

If you're a business owner thinking about hiring a marketer this year, you've probably done a rough budget in your...

11 May 2026

10 High-ROI marketing strategy services for SMBs

In a world obsessed with cutting costs, it's easy to overlook the strategic marketing investments that actually move...

30 April 2026

Four customer journey models: which one fits your business?

When you're thinking about how customers move through your business, most people talk about "the marketing funnel."...

17 February 2026

You've hired a marketing coordinator. Now what?

Growing a business is exciting. You've moved past the stage where you're doing everything yourself, you've got a team...

18 November 2025

Stop doing more marketing. Start doing smarter marketing.

Most business owners I talk to are exhausted by their marketing. They're posting on social media, running ads, maybe...

27 October 2025

AI won't fix your marketing until you fix your data and processes

Marketing technology vendors are pushing AI hard right now. Every platform has added AI features. Every pitch deck...

24 September 2025

Black Friday Doesn't Care If You Sell Products

If you're a service-based business or B2B company, you might think Black Friday and Cyber Monday have nothing to do...

09 September 2025

Why B2B Growth Starts Long Before the Sale

In B2B marketing, timing is everything. Yet, many strategies and tactics focus solely on immediate conversions,...

29 July 2025

Outgrowing Spreadsheets? Why Local Businesses Are Choosing HubSpot CRM

The CRM Struggle Is Real

If you’re still juggling spreadsheets, email threads and a half-used Mailchimp account, you’re...

16 April 2025

Helping The Nude Window find clarity and confidence to grow on the Sunshine Coast

About The Nude Window

The Nude Window is a Sunshine Coast-based family business specialising in bespoke curtains and...

16 February 2025

The Importance of Relationships in Marketing and Sales

Marketing isn’t just about products, services, or clever advertising - it’s about people.

People buy from people.

The...

06 February 2025

Why Businesses Are Turning to Fractional CMOs for Marketing Leadership

In an increasingly competitive and complex market, the role of a Chief Marketing Officer (CMO) has never been more...

24 July 2024

Why Hubspot is the Perfect Choice for Australian Small Businesses

As a small business owner in Australia, selecting the right tools to manage your customer relationships and marketing...

02 July 2024

The Benefits of an Outsourced Head of Marketing

In today's environment, businesses are continually seeking ways to optimise their marketing strategies while...

08 April 2024

Enhance Your Business with HubSpot's New Payment Links Feature

I have exciting news for you if you're a small to medium-sized business looking to optimise your customer onboarding. ...

04 February 2024

Leveraging Networking for Business Growth

As we celebrate International Networking Week, it's time to look at a timeless sales and marketing tool in the business...

01 February 2024

The Pros and Cons of Using AI in Marketing

Maximising Marketing Potential: Harnessing the Power of AI While Acknowledging its Limitations

06 December 2023

Smart Strategies for Marketing on a Tight Budget

Discover effective strategies for marketing and advertising on a limited budget.

04 October 2023

Setting the Right Marketing Budget: A Guide for Local Businesses

In today's business landscape, where businesses face challenges from small local competitors and larger multinationals,...

18 September 2023

Maximising Reach and Revenue: The Importance of Omnichannel Marketing

What is omnichannel marketing?

Similar to multichannel, omnichannel marketing is when various customer-facing channels...

22 August 2023

Three Reasons To Keep Your Brand Awareness When You're Booked Up

I'm busy and booked, now what?

You've reached an extraordinary milestone in your business journey - you're fully booked...

10 July 2023

Boost Your Business: the Benefits of a Marketing Consultant

The benefits of hiring a marketing consultant as a small to medium business

05 June 2023

Marketing Strategy – Calendar Year or Financial Year?

When it comes to putting together a marketing strategy and plan for your business, it is crucial to consider the timing...

30 January 2023

Marketing Checklist for New Businesses

If you are looking to launch a new business in your local area, there are some must-haves from a marketing perspective...

05 December 2022

Discover the Benefits of Streamlining your Customer Experience

Understanding your customer journey map is essential to running a successful business.

Customer journey mapping...

17 November 2022

C Angel Marketing is now a Hubspot Solutions Provider

I'm excited to share that C Angel Marketing has joined HubSpot's Solutions Provider Program. HubSpot, a leading growth...

03 November 2022

Top Questions About QR Codes and Marketing

What is a QR code?

A QR code is a barcode that can be read by smartphones and other devices with a camera. When...

26 October 2022

Ives Tiling - Trade Services

Case Study - Ives Tiling

Ives Tiling is a local tiling business located on the Sunshine Coast, QLD. 

Background

Ives...

05 October 2022

Top 7 Mistakes I See Businesses Make With Their Marketing

There are many marketing mistakes that businesses make, but there are a few that seem to come up again and again. In...

09 June 2021

Nifty Review - Powerful project management software

When thinking of project management software, I am sure everyone has heard of Asana, Jira, Trello and Monday.com. All...

19 April 2021

3 awesome social media scheduling apps

Social media. Every business needs it, but posting content and keeping a library of all of your content is A LOT of...

17 March 2021

4 ways to increase traffic to your website

More traffic online means more people know about you

You've had a website created, but now what? You need to get your...

28 February 2021

De Ja Vu Cafe and Bar - Hospitality

Case study - De Ja Vu Cafe and Bar Mooloolaba

De Ja Vu is one of Mooloolaba's favourite cafes. Located along the...

22 November 2020

4 ways you can leverage your word of mouth marketing

Word of mouth marketing is arguably the best form of marketing you can get. Why? Because it theoretically makes sense....

16 October 2020

Google Workspace

Google Suite has changed its name to Google Workspace.

What is Google Workspace?

Everything you need to get anything...

15 September 2020

5 simple things you can do to get ready for the Christmas period

Updated 12 September 2022.

31 August 2020

Webinar recording: Thriving in 2020 and beyond

How to ensure your business thrives in 2020

Webinar hosted by On The Day Films

I was recently involved in a series of...

20 August 2020

Laser Hair Growth - Beauty

Case study - Laser Hair Growth

The Sunshine Coast's newest treatment for those who cannot grow their hair to the...

19 August 2020

Webinar recording: August 2020

Webinar recording: hosted by On The Day Films

On The Day Films have been hosting informative webinars for regional...

06 August 2020

Webinar: How to have your business thrive in 2020

Join me at On The Day Film's upcoming webinar

Sunshine Coast businesses, I will be joining On The Day Film's upcoming...

03 August 2020

A roadmap to effective marketing

To effectively execute marketing tactics, you need to ensure that you have a strategy and plan in place prior to...

17 July 2020

What is G Suite?

G Suite is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere...

30 June 2020

The difference between a marketing strategy & plan

What is the difference between a marketing strategy and a marketing plan?

Plus, why you need both!

The terms marketing...

12 June 2020

1 auto-immune disease I bet you didn't know about

June is Myasthenia Gravis Awareness Month

Myasthenia Gravis (MG) is an autoimmune disease that affects the...

01 June 2020

My top 3 best social media design apps

You know you need to post on social media and create content, but there are so many social media design apps, how do...

03 May 2020

6 things you can do to improve your Instagram profile today

What are some simple things you can do to improve your Instagram profile?

[Updated February 2024]

Updating your social...

30 April 2020

Proven marketing tools for small businesses

Must-have marketing tools to consider for your local business to make your life easier

Staying on top of your marketing...

24 April 2020

3 seriously good reasons to have an outsourced marketing manager

When do you need an outsourced marketing manager?

There are two main scenarios where you would be looking to hire an ...

07 April 2020

4 benefits of having your own email address

Have you ever considered having your own email address? What if you could also access your documents from anywhere?...

31 March 2020

5 ways to leverage social media during COVID-19

Social media has long been an effective way to engage with your community online. However, now more than ever, social...

16 March 2020

3 tips around marketing for COVID-19 (and other events beyond your control)

Marketing for COVID-19

It’s a tough time at the moment with the uncertainty around COVID-19 and what that means for...

10 March 2020

Your basic guide to email marketing

What is email marketing?

Email marketing is a form of marketing where you communicate with your clients, potential...

19 February 2020

Local marketing: your basic guide to Google My Business

What is Google My Business?

Google My Business is a listing that showcases a business' opening hours, services offered,...

19 February 2020

A practical guide to video marketing in 2020

In 2010, video marketing was an exclusive marketing tool for brands and businesses with big budgets. Now, ten years on,...

15 February 2020

Simple act of Kindness ideas for your business

In business, sometimes it is easy to get carried away with doing business, adding a level of 'kind' to your...

01 January 2020

2020 marketing

It's 2020, what does that mean for your marketing?

A new year calls for a fresh look at your 2020 marketing strategy

...

05 December 2019

Christmas Marketing Ideas

It's nearly Christmas, what your business can do to get into the spirit

Christmas themed branding

One of the easiest...

04 November 2019

A step-by-step guide to creating social media pages for your business

Getting started with social media

The first step to creating your social media pages is deciding what social media...

14 October 2019

Marketing for a new business

What marketing do you need for a new business?

No matter what industry your new business operates in, you will no doubt...

30 September 2019

What is marketing?

What is the definition of marketing?

As a marketing professional, I have always struggled to answer the question, “so...