Sunshine Coast · Est. 2019

Fractional Marketing

Your fractional CMO: off site, but on point

You're the CEO, but you're still the default head of marketing. Your team needs direction, your agencies need briefing and you're running out of hours to give it.

It's no wonder busy CEOs and business owners turn to fractional marketing leadership.

Call me what you like: fractional CMO, senior marketing consultant or marketing leader. Either way, you get steady, dependable leadership that drives strategy and guides your existing team.

No more scrambling for ideas when your marketing manager jumps ship for a better paid role.

No more weekends lost wondering whether your agency is delivering.

I’ve got you covered.

I keep my client list small and focused. For 90 days I step in as your marketing leader, set the strategy and lead your team and agencies to deliver it, so you can step out of running marketing.

Book a discovery call More about me
Courtney Ives, fractional CMO

Businesses I've worked with

HAH_Logo_Full Colour
Sunny Coast Car Hire
Client Global Health-2
Client Falcons-1
FML Logo
George Logo@2x

What's included

How I work

I start with a clear picture of where your marketing stands, then build the rhythm your team needs to keep it moving.

With over 10 years of industry experience, including as Head of Marketing for an ASX-listed company, I'm your safe pair of hands, here to bring a new level of efficiency and clarity to your marketing.

 

Unlike an agency, I won’t push services you don’t need, pretend I’m an expert in things I’m not or lock you into a 12 month contract.

Leadership workshop

Half-day leadership workshop

Monthly

Monthly performance review

Performance, spend, team and agency review

Performance, spend, team and agency review

Marketing Strategy

Strategy on a page and 90-day priorities

3 MONTH PLAN

Next-quarter plan

Team Management and Leadership

Regular leadership sessions and team check-ins

Why CEOs trust me with their marketing

60% Faster sales cycle
26% Boost in new logo conversions
28% Increase in conversion rate

"Courtney’s data-driven approach and sharp instincts have been a gamechanger for us. She’s not afraid to challenge ideas or pivot strategies when needed. Courtney brings a level of expertise, flexibility and leadership that’s hard to match."

Mathew · ASX Listed Software Company

Who the reset is for

You're the CEO. You're also running marketing.

It's a good fit if you're a CEO or founder who's still the default head of marketing, you've got a coordinator or small team who needs senior direction.

It's not the right fit if there's no one internally to run the day-to-day, you're after guaranteed revenue or you'd rather keep every marketing decision yourself. If that's you, a strategy package or clarity session is a better place to start.

  • You're still the default head of marketing
  • Your coordinator or team needs senior direction
  • Your senior marketer has just resigned
  • Growth has stalled and you're not sure why
  • A new market or product launch is coming
  • You've run out of hours to lead it yourself

How it works

One clear path, then your choice

01

Discovery call

A free 30 to 45 minute conversation about your current set-up, your team and where growth is getting stuck. I'll give you an honest view on whether marketing leadership is what's holding you back. If it isn't, I'll tell you.

02

90-day leadership reset

I step in as your marketing leader, set the strategy and build the rhythm your team needs. By day 90, you're out of running marketing and your team knows exactly what they're working on.

03

After 90 days, you choose

Keep me on for ongoing leadership, move to strategic advisory or hand over to a full-time hire. More on each option below.

Choose your level of support

Your options after day 90

Once the reset's done, you'll know what your team can carry on its own. Choose the level of support that matches.

Option 1

Fractional CMO

Ongoing Leadership

I stay in the role and own the marketing decisions. Best if your team can't carry the rhythm on its own yet, or a launch or new market is coming.
Start with a discovery call

What's included

  • Regular leadership sessions

  • Weekly team check-ins, while your team still needs them

  • Direction and review of your agencies and contractors

  • Monthly performance review

  • Quarterly planning

  • Support between sessions

Option 2

Strategic Advisor

Your senior sounding board

Your team runs the rhythm and I'm there to challenge and guide it. Best if your marketing lead is ready to make the day-to-day calls.
Start with a discovery call

What's included

  • Fortnightly session with your marketing lead

  • Quarterly plan and performance review with you

  • Review and challenge of your team's plan

  • Advice on agency briefs and performance

  • Support between sessions

Option 3

Handover

When you're ready for a permanent marketing leader

When the reset shows you need a marketing leader five days a week, I'll set them up to succeed. Best if you're ready to fund a permanent senior role.
Start with a discovery call

What's included

  • Role brief for your new marketing leader

  • Full handover of your strategy and plan

  • Candidate assessment, while you're on ongoing leadership or advisory

Let's go

Make marketing one less thing to worry about

Book a free discovery call and get an honest view on whether marketing leadership is what's holding your growth back.

Book a discovery call