When friends, family members, colleagues or people we follow online tell us they believe in a Company or enjoy using a product, we are more likely to consider that service or product in our decision making.
It’s a new decade, which means it is time to reassess your marketing strategy and associated activities. I have outlined some things you can do to make sure your marketing belongs in 2020 and not the 2000s.
As a marketing professional I have always struggled to answer the question, “so as a marketer, what do you do?” The main reason I struggle to answer this is because marketing is so broad. It covers many aspects of a business, from pricing all the way through to packaging and distribution channels.