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Strategy
Most business owners I talk to are exhausted by their marketing. They're posting on social media, running ads, maybe sending emails. They're doing things. But when I ask what's actually working, I get silence.
Courtney
Strategy, Technology, AI
Marketing technology vendors are pushing AI hard right now. Every platform has added AI features. Every pitch deck promises productivity gains and efficiency improvements. What they're not telling you is that AI only works if...
Advertising, Strategy
If you're a service-based business or B2B company, you might think Black Friday and Cyber Monday have nothing to do with you. You're not selling discounted products or running flash sales. You're providing professional services,...
