Sunshine Coast · Est. 2019

Software and SaaS

Marketing for software companies and SaaS businesses

B2B software companies face specific challenges: long sales cycles, multiple decision-makers, a product that needs to be explained without becoming a technical manual and a constant pressure to convert interest into qualified pipeline.

 

I've worked in and around software marketing for over a decade, including as Head of Marketing APAC for a US-based technology company. I understand how software businesses grow, where marketing fits into the sales process and what it actually takes to move a lead from awareness to closed.

Talk to Courtney More about Courtney
C Angel Marketing Sunshien Coast

Marketing Services

What software companies need from marketing

The fundamentals matter more than most software businesses realise. Clear positioning, a well-defined ideal customer profile, content that educates rather than just promotes and a CRM that captures and manages pipeline properly. Without those in place, campaigns don't perform and sales teams waste time on the wrong leads.

 

I help software businesses get those fundamentals right and build from there.

  • Marketing strategy and go-to-market planning
  • Positioning and messaging for complex products
  • Lead generation and pipeline development
  • Content marketing tied to the buyer journey
  • CRM setup and optimisation for lead management
  • Fractional CMO support for growing software teams

Ready to get started?

Let's talk about your pipeline

If your software business has a strong product but marketing that isn't generating the right leads, contact me to identify what's missing and what to fix first.

Contact Me