Marketing Strategy and Planning
How I Can Help with Strategy
A marketing strategy focuses on your organisational goals, ideal customer, products and services, and how your business differs from your competitors.
We will drill down on the essential aspects of your business, your products and services, the current environment and the competitive landscape. From here, I will work with you to build a strategic roadmap that we can turn into an actionable plan.
How I Can Help with Planning
Once the strategy is complete, it's time to turn the marketing map into an action plan.
When putting together the marketing mix, we consider what activity you will undertake and when, what the goals are of each of these tactics and how you will measure success.
Ways To Work Together
|Once off Strategy and plan||Monthly Guided Growth||Monthly Manage||Monthly Manage Premium|
|Marketing strategy document|
|90 day marketing plan|
|Review of business goals and marketing tactics|
|Monthly advisory session|
|Execution of tactics or management of resources||Monthly allocation of time||Fortnightly allocation of time|
|Time spent in your office||
Yes - Sunshine Coast based
Discovery Call & Workshop
Big Picture Plan
What will be included in the strategy?
Marketing goals that align with your overall business goals.
An overview of the current industry and internal environment.
An overview of your direct and indirect competitors.
We identify your primary and secondary target audiences.
An outline of the people, procedures and processes that will be needed to implement the set marketing plan.
Plan on a page
A single-page overview to quickly see the current and desired states as well as the initiatives to get the organisation to where it needs to be.