From the blog

AI won't fix your marketing until you fix your data and processes

Strategy, Technology, AI

AI won't fix your marketing until you fix your data and processes

Marketing technology vendors are pushing AI hard right now. Every platform has added AI features. Every pitch deck promises productivity gains and efficiency improvements. What they're not telling you is that AI only works if...
Courtney

Courtney

6 mins read
Why Hubspot is the Perfect Choice for Australian Small Businesses

Hubspot, Technology, CRM

Why Hubspot is the Perfect Choice for Australian Small Businesses

As a small business owner in Australia, selecting the right tools to manage your customer relationships and marketing efforts is crucial. In this blog post, I look at why HubSpot is the perfect choice for local businesses,...
Courtney

Courtney

4 mins read
Enhance Your Business with HubSpot's New Payment Links Feature

Technology

Enhance Your Business with HubSpot's New Payment Links Feature

I have exciting news for you if you're a small to medium-sized business looking to optimise your customer onboarding. HubSpot, one of my preferred CRM platforms, recently introduced AUD payment links. This feature lets you...

Courtney

Courtney

2 mins read
The Pros and Cons of Using AI in Marketing

Technology

The Pros and Cons of Using AI in Marketing

Maximising Marketing Potential: Harnessing the Power of AI While Acknowledging its Limitations

Artificial Intelligence (AI) has revolutionised various industries, and marketing is no exception. In today's digital age, businesses...
Courtney

Courtney

2 mins read

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