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Enhance Your Business with HubSpot's New Payment Links Feature

Technology • Apr 8, 2024 4:13:39 PM • Written by: Courtney

I have exciting news for you if you're a small to medium-sized business looking to optimise your customer onboarding. HubSpot, one of my preferred CRM platforms, recently introduced AUD payment links. This feature lets you transform your customer journey and streamlines your data processes. Let's explore the benefits of payment links from both a business and marketing perspective.

From a business standpoint, adding payment links through HubSpot enables you to collect payments from new or existing customers directly within the platform. Say goodbye to those backward and forward email exchanges and the admin involved in creating payment links in a different payment gateway – now you can generate a payment link, share it with your customers, and have them pay effortlessly. This process saves you time and resources and enhances the customer experience by offering a convenient payment solution.

Furthermore, integrating payment links into your HubSpot CRM gives you enhanced visibility, empowering you to make informed decisions based on data, ultimately fostering business growth and profitability.

Now, let's look at marketing operations. By leveraging payment links, you can incorporate them into your marketing campaigns to drive conversions and increase sales. With Hubspot, you can send a targeted email campaign with a payment link embedded directly in the email. This not only simplifies the purchasing process for customers but also boosts the likelihood of immediate transactions. By using payment links in your marketing initiatives, you can create a smooth buying experience, leading to higher conversion rates and revenue growth.

Use cases for small - medium service-based businesses:

  • Take payments for meeting bookings (great for paid introduction calls or half-day sessions)
  • Create once-off payment links to add to a campaign landing page 
  • Take payments directly from a quote to keep the buying journey moving 
  • Collect payments for event registration directly from Hubspot

Moreover, tracking payment link performance within HubSpot provides valuable insights that can shape your marketing strategies. By analysing which campaigns and channels drive the most payments, you can refine your tactics, allocate resources efficiently, and maximise your return on investment. This data-driven approach to marketing operations enables you to optimise your campaigns for success and achieve greater outcomes.

HubSpot's new payment links feature is a game-changer for small to medium-sized businesses aiming to streamline payment processes and elevate their marketing operations. By harnessing this feature, you can enhance business efficiency, elevate customer experience, drive sales, and optimise marketing strategies. 

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Courtney is a degree-qualified and experienced marketer. Based on the Sunshine Coast, Courtney is passionate about helping SEQ Business Owners and CEOs with their marketing efforts.