In B2B marketing, timing is everything. Yet, many strategies and tactics focus solely on immediate conversions, overlooking a crucial insight: at any given moment, only 5% of your target market is actively seeking to purchase (...
Case Study - Ives Tiling
Ives Tiling is a local tiling business located on the Sunshine Coast, QLD.
Background
Ives Tiling was started in 2022. The business needed the marketing basics to support its launch into the market on the Sunshine Coast. Although the majority of business for local trade services comes from referrals, the business wanted to ensure it had the marketing foundation to support future growth. A marketing consultant was required to help coordinate and implement branding, a website and other items required by start-ups and new businesses.
The brief
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Challenge: Take charge of the initial marketing of the new business to set it up for success.
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Result: C Angel Marketing put together a comprehensive marketing strategy and plan to implement to launch the business. Courtney engaged a branding expert to help with the brand strategy and logo design. From there Courtney put together the marketing foundations for the business.
C Angel Marketing
Ives Tiling engaged C Angel Marketing to help with the initial and ongoing marketing strategy and plan. Courtney recommended a range of marketing items and tactics to help launch the brand on the Sunshine Coast.
- Branding and logo
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Website creation
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Social Strategy
- Business cards
- Client thank you cards
- Ute signage
- Google Business
Ongoing Success
Since launching the brand in April 2022, the business has seen strong results. The website and Google Listing are strong conversion points for the business where there are new leads being generated weekly.
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