Proven marketing tools for small businesses

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Don't know where to start to get on top of your marketing? Check out these marketing tools for small businesses.

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Must-have marketing tools to consider for your local business to make your life easier

Staying on top of your marketing can be tough! It can seem like there are hundreds of balls in the air at once that you are trying to juggle. Luckily, there are some fantastic online marketing tools for small businesses to make your life easier.

What are the best marketing platforms for small businesses?

There are many different platforms available for you, so I have compiled a shortlist for you to help you get on top of your marketing. Some of the key tools to look at include planning tools, email marketing platforms, social media scheduling tools, customer relationship managers (CRMs) and proposal software.

If you want to take the next step and have someone manage your marketing for you, feel free to reach out for a chat.

Planning apps


Are you looking for an easy to use planning app for all aspects of the business, including marketing? Asana is super easy to set up and use as an individual or a team. I have worked on Asana throughout multiple businesses now, including C Angel Marketing, and it works great every time.

If you are a business owner that is on-the-go, working on job sites, between your cafes or visiting clients, Asana also has a phone app as well as a desktop version, so you can access it wherever you are!

Asana has a free plan for a team up to 15, or you can upgrade for a monthly fee to get more features.

Marketing tools for small businesses - Asana screenshot
Marketing tool – Asana

Microsoft planner

If you already pay for an Office365 license, you could look into Microsoft Planner. Similar to Asana, you can create different projects and tasks with different people in your business. Taking advantage of something that is already available to you, such as Microsoft Planner, is a smart way to go about choosing marketing tools for small businesses.

Google tasks

Likewise, Google Suite has a simple task manager. Unlike Asana and Microsoft planner, it doesn’t give you a visual representation of upcoming tasks. Despite this, it works well to keep track of jobs you need to do on a day-to-day basis.

You can sign up for G Suite online. I am part of the G Suite referral program, and therefore you can access 20% off the first year on either a G Suite Basic plan or Business Plan. To take advantage of these savings, please contact me and I will share the promotion codes with you.

Email marketing platforms

Email marketing platforms lets you send out an email to multiple people at once. They track who you send it to, who opens it and who clicks on links inside the email. Many of the platforms out there let you build different lists or segment your email list.


Historically just for email marketing, Mailchimp keeps on expanding its offering into a more holistic tool! On top of its fantastic email marketing features, you can also build out automation campaigns and now create a basic website all from the one platform.

Mailchimp does have a free version for email campaign creation for when you are starting.


Hubspot’s email tool is also a great one to use if you are a small business or a growing business. If you prefer to have your CRM and email marketing tool in one platform, then this might be the way to go, you can sign up for free via this link.

Social media scheduling tools


If Instagram is one of your primary channels for social media, definitely consider Later. It has a visual planner for your posts, you can schedule in Instagram stories and can also schedule Facebook, Twitter and Pinterest posts. Note – it currently does not support LinkedIn :(. I do prefer Later to other schedulers I’ve used in terms of the layout.


Plann is an Australian software product and is one of the great marketing tools for small businesses who live mainly on Instagram. They do have a free plan that you can use when you are starting.


I have recently stumbled across Publer and have been using it to fill the gap that Later leaves. Publer has LinkedIn and Google My Business Integration, which are two platforms that Later does not cater for. LinkedIn is essential for b2b businesses or b2c businesses whose main target market are business people. Google My Business is imperative for improving your presence on Google, so both important platforms for small businesses.



Hubspot has free plans with paid upgrades. With the free CRM plan, you get access to Hubspot’s sales pipeline and also their chat software which you can put on your website. Hubspot also integrates with a lot of other tools out there.


Proposal software

Improving your marketing to sale process is a large part of effective marketing. I have highlighted two online proposal marketing tools for small businesses to try below.

Better Proposals

Better Proposals integrates with Hubspot and allows you to create several proposal templates that you can customise for each client. Better Proposals integrates with Stripe, PayPal, and GoCardless for ease of payment.


Similarly, Proposify also integrates with Hubspot. Like Better Proposals, clients can digitally sign or approve your proposal online for a seamless experience.

In summary

Whatever your need, there is a tool to help! Lot’s of them are cost-effective for small, local businesses; it’s just about finding the right one for you. If you need some assistance setting up marketing systems such as planning tools, schedulers or CRMs, reach out to organise a time for a coffee.

If you are looking for information on apps for design – check out this blog article.

Heads up, I receive a commission if you purchase with the Hubspot or Google links above.

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