When you're thinking about how customers move through your business, most people talk about "the marketing funnel." It's a familiar term. Awareness, consideration, conversion. Neat, linear, makes sense on a whiteboard.

Marketing isn’t just about products, services, or clever advertising - it’s about people.

People buy from people.

The strength of relationships in business is what truly drives long-term success, and one of the best examples of...

Understanding your customer journey map is essential to running a successful business.

Customer journey mapping provides insight into the customer experience and allows you to identify areas of improvement that can help you save...