Marketing technology vendors are pushing AI hard right now. Every platform has added AI features. Every pitch deck promises productivity gains and efficiency improvements. What they're not telling you is that AI only works if...

If you're a service-based business or B2B company, you might think Black Friday and Cyber Monday have nothing to do with you. You're not selling discounted products or running flash sales. You're providing professional services,...

Discover effective strategies for marketing and advertising on a limited budget.

In today's business landscape, where businesses face challenges from small local competitors and larger multinationals, establishing a suitable marketing budget is crucial for all businesses, including local family-owned ones....

What is omnichannel marketing?

Similar to multichannel, omnichannel marketing is when various customer-facing channels are streamlined so that consistent messaging is being taken to market. Messaging, promotions and campaign...

I'm busy and booked, now what?

You've reached an extraordinary milestone in your business journey - you're fully booked well into the future, and your client base is thriving. It's a position many business owners aspire to be in....

Understanding your customer journey map is essential to running a successful business.

Customer journey mapping provides insight into the customer experience and allows you to identify areas of improvement that can help you save...

To effectively execute marketing tactics, you need to ensure that you have a strategy and plan in place prior to jumping into Facebook ads or blog posts.

What is the difference between a marketing strategy and a marketing plan?

Plus, why you need both!

The terms marketing strategy and a marketing plan are often used to describe the same thing, however the strategy and the plan are...

It's 2020, what does that mean for your marketing?

A new year calls for a fresh look at your 2020 marketing strategy

It's a new decade, which means it is time to reassess your marketing strategy and associated activities. I have...