The CRM Struggle Is Real
If you’re still juggling spreadsheets, email threads and a half-used Mailchimp account, you’re not alone.
Business owners and leaders are trying to keep track of inbound leads, good opportunities, deals...
To effectively execute marketing tactics, you need to ensure that you have a strategy and plan in place prior to jumping into Facebook ads or blog posts.
9 steps to effective marketing
The below infographic outlines the steps you need to take to make sure you are in the best possible place to effectively execute your marketing tactics.
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Turn your business goals into marketing goals
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Take an industry and environmental snapshot
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Understand what makes your business DIFFERENT
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Drill down into who your ideal client is
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Build your key message for that target audience
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Understand your customer journey from awareness all the way through to advocate
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Identify the marketing tactics and channels involved along the way and highlight what is and isn't working
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Turn the above into an actionable 90 day marketing plan
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Implement the marketing plan, analyse the results, optimise and repeat
From the blog
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Small Business, Hospitality, Tips, Customer Experience
The Importance of Relationships in Marketing and Sales
Marketing isn’t just about products, services, or clever advertising - it’s about people.
People buy from people.
The strength of relationships in business is what truly drives long-term success, and one of the best examples of...