In B2B marketing, timing is everything. Yet, many strategies and tactics focus solely on immediate conversions, overlooking a crucial insight: at any given moment, only 5% of your target market is actively seeking to purchase (...
To effectively execute marketing tactics, you need to ensure that you have a strategy and plan in place prior to jumping into Facebook ads or blog posts.
9 steps to effective marketing
The below infographic outlines the steps you need to take to make sure you are in the best possible place to effectively execute your marketing tactics.
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Turn your business goals into marketing goals
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Take an industry and environmental snapshot
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Understand what makes your business DIFFERENT
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Drill down into who your ideal client is
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Build your key message for that target audience
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Understand your customer journey from awareness all the way through to advocate
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Identify the marketing tactics and channels involved along the way and highlight what is and isn't working
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Turn the above into an actionable 90 day marketing plan
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Implement the marketing plan, analyse the results, optimise and repeat
From the blog
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