--- title: A roadmap to effective marketing description: Here I outline the steps you need to take to make sure you are in the best possible place to effectively execute your marketing tactics. image: https://www.angelmarketing.com.au/hubfs/Imported_Blog_Media/Roadmap.jpeg --- false [![Copy of Courtney Angel Primary Logo Charcoal Full Color RGB 2160px@300ppi\_Proxy](https://www.angelmarketing.com.au/hubfs/Copy%20of%20Courtney%20Angel%20Primary%20Logo%20Charcoal%20Full%20Color%20RGB%202160px@300ppi_Proxy.png)](https://www.angelmarketing.com.au/) - [About](https://www.angelmarketing.com.au/about) - [Consulting](https://www.angelmarketing.com.au/services/marketing-consultant) - [Strategy](https://www.angelmarketing.com.au/services/strategy) - [Fractional](https://www.angelmarketing.com.au/services/fractional) - [Blog](https://www.angelmarketing.com.au/blog) [Book intro call](https://www.angelmarketing.com.au/contact-me) 03 August 2020 # A roadmap to effective marketing By Courtney In this article To effectively execute marketing tactics, you need to ensure that you have a strategy and plan in place prior to jumping into Facebook ads or blog posts. ## 9 steps to effective marketing The below infographic outlines the steps you need to take to make sure you are in the best possible place to effectively execute your marketing tactics. 1. Turn your business goals into marketing goals 2. Take an industry and environmental snapshot 3. Understand what makes your business DIFFERENT 4. Drill down into who your ideal client is 5. Build your key message for that target audience 6. Understand your customer journey from awareness all the way through to advocate 7. Identify the marketing tactics and channels involved along the way and highlight what is and isn't working 8. Turn the above into an actionable 90 day marketing plan 9. 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