This growth is especially true in Australia where there was a 377% year-on-year growth compared to 2021. Driven by the pandemic and the major use in the retail and hospitality sectors, QR codes are now being used across industries including finance, healthcare, education and software.
In relation to if they work for marketing, QR codes bridge the gap between offline and online marketing channels. When compared to written URLs, QR codes allow customers to easily and quickly take action from a range of offline materials.
Ways to incorporate QR codes throughout the marketing journey
QR codes can be used throughout a customer’s journey with your business. From a communication and marketing perspective, there are a range of ways you can leverage QR codes to drive people online.
Events and conferences
Printed flyers and collateral
Virtual business cards
Brochures and promotional material
TV and video advertisements
Direct mail and advertisements
An important thing to note is that you should track the different QR codes you have so that you can determine the effectiveness of the online channels being used to drive action.
What can a QR code link to?
When using QR codes throughout different marketing collateral, you will want to direct people to a specific call to action. Some examples include: