--- title: Top Questions About QR Codes and Marketing description: QR codes are becoming increasingly popular as a marketing tool. They offer a quick and easy way for businesses to engage with their customers.  image: https://www.angelmarketing.com.au/hubfs/QR%20Code-1.jpg --- false [![Copy of Courtney Angel Primary Logo Charcoal Full Color RGB 2160px@300ppi\_Proxy](https://www.angelmarketing.com.au/hubfs/Copy%20of%20Courtney%20Angel%20Primary%20Logo%20Charcoal%20Full%20Color%20RGB%202160px@300ppi_Proxy.png)](https://www.angelmarketing.com.au/) - [About](https://www.angelmarketing.com.au/about) - [Consulting](https://www.angelmarketing.com.au/services/marketing-consultant) - [Strategy](https://www.angelmarketing.com.au/services/strategy) - [Fractional](https://www.angelmarketing.com.au/services/fractional) - [Blog](https://www.angelmarketing.com.au/blog) [Book intro call](https://www.angelmarketing.com.au/contact-me) 03 November 2022 # Top Questions About QR Codes and Marketing By Courtney In this article ### What is a QR code? A QR code is a barcode that can be read by smartphones and other devices with a camera. When scanned, a QR code can take the user to a website, download an app, or display text. QR codes are becoming increasingly popular as a marketing tool. They offer a quick and easy way for businesses to engage with their customers.  ### Do QR codes work for marketing? According to [Bitly](https://bitly.com/), QR Codes have seen a massive boost in 2022.  > “In the first half of 2022 we saw a whopping 152% growth in QR Code creations compared to the same period one year ago.” Source: [Bitly QR Code Index Report](https://bitly.com/blog/wp-content/uploads/2022/07/Bitly-QR-Code-Index-H1-2022-Report.pdf) This growth is especially true in Australia where there was a 377% year-on-year growth compared to 2021. Driven by the pandemic and the major use in the retail and hospitality sectors, QR codes are now being used across industries including finance, healthcare, education and software.  In relation to if they work for marketing, QR codes bridge the gap between offline and online marketing channels. When compared to written URLs, QR codes allow customers to easily and quickly take action from a range of offline materials.  ### Ways to incorporate QR codes throughout the marketing journey QR codes can be used throughout a customer’s journey with your business. From a communication and marketing perspective, there are a range of ways you can leverage QR codes to drive people online.  These include: - Events and conferences - Printed flyers and collateral - User onboarding - Virtual business cards - Brochures and promotional material - TV and video advertisements - Direct mail and advertisements - In-store collateral An important thing to note is that you should track the different QR codes you have so that you can determine the effectiveness of the online channels being used to drive action.  ### What can a QR code link to? When using QR codes throughout different marketing collateral, you will want to direct people to a specific call to action. Some examples include: - Contact website page - Booking website page - Newsletter website page - Competition sign up - Social media pages - Review sites (e.g. Google Page, Facebook Review Page, Trip Advisor etc.) - Feedback surveys - Online forms - Online videos - Event sign-up forms - PDFs and ebooks - App Store page - Podcast Link - Email address ### Where can I get a QR code? QR code generators are becoming more popular as they increase in usage. Here are some online providers that will generate QR codes for your business. #### Adobe Indesign If you already have an Adobe subscription, you can use Indesign to create a QR code.  Learn more here: [https://helpx.adobe.com/au/indesign/using/generate-qr-code.html](https://helpx.adobe.com/au/indesign/using/generate-qr-code.html)   #### Adobe Express As above, if you have an Adobe Subscription you can use Adobe Express to create a QR Code. You can also sign up for a free Adobe Express Account: [https://www.adobe.com/express/feature/image/qr-code-generator](https://www.adobe.com/express/feature/image/qr-code-generator) #### QR code generator This online QR code generator is powered by Bitly - a leading link-tracking tool.  There is a free or paid version available.  [https://www.qr-code-generator.com/](https://www.qr-code-generator.com/)  #### Canva Canva has increased in popularity massively over the past few years, if you already are a subscriber you can use their QR code generator.  [https://www.canva.com/qr-code-generator/](https://www.canva.com/qr-code-generator/)  Share this post [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.angelmarketing.com.au%2Fblog%2Ftop-questions-about-qr-codes-and-marketing) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.angelmarketing.com.au%2Fblog%2Ftop-questions-about-qr-codes-and-marketing&title=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3ETop+Questions+About+QR+Codes+and+Marketing%3C%2Fspan%3E) [Email](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3ETop+Questions+About+QR+Codes+and+Marketing%3C%2Fspan%3E&body=https%3A%2F%2Fwww.angelmarketing.com.au%2Fblog%2Ftop-questions-about-qr-codes-and-marketing) ## Other Posts ![](https://www.angelmarketing.com.au/hubfs/Leads.png) 15 September 2026 ### [The leads probably haven't stopped...](https://www.angelmarketing.com.au/blog/the-leads-probably-havent-stopped) [Read article: The leads probably haven't stopped...](https://www.angelmarketing.com.au/blog/the-leads-probably-havent-stopped) ![](https://www.angelmarketing.com.au/hubfs/Marketing%20Partner%20(1).png) 09 July 2026 ### [Completed Northwestern Kellogg AI programme: Here's what I learned](https://www.angelmarketing.com.au/blog/completed-northwestern-kellogg-ai-programme-heres-what-i-learned) [Read article: Completed Northwestern Kellogg AI programme: Here's what I learned](https://www.angelmarketing.com.au/blog/completed-northwestern-kellogg-ai-programme-heres-what-i-learned) ![](https://www.angelmarketing.com.au/hubfs/Costs.png) 08 June 2026 ### [What a marketing hire actually costs in 2026](https://www.angelmarketing.com.au/blog/what-a-marketing-hire-actually-costs) [Read article: What a marketing hire actually costs in 2026](https://www.angelmarketing.com.au/blog/what-a-marketing-hire-actually-costs) ![](https://www.angelmarketing.com.au/hubfs/raw_assets/public/cam-hubspot-theme/images/CourtneyAngelBrandMarkFiveCharcoalFullColorRGB.svg) [![Courtney Angel Marketing](https://www.angelmarketing.com.au/hubfs/raw_assets/public/cam-hubspot-theme/images/CourtneyAngelSecondaryLogoCharcoalFullColorRGB.svg)](https://www.angelmarketing.com.au/) Marketing that moves your business forward. 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