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A roadmap to effective marketing

Downloads • Aug 3, 2020 8:46:00 PM • Written by: Courtney

To effectively execute marketing tactics, you need to ensure that you have a strategy and plan in place prior to jumping into Facebook ads or blog posts.

9 steps to effective marketing

The below infographic outlines the steps you need to take to make sure you are in the best possible place to effectively execute your marketing tactics.

  1. Turn your business goals into marketing goals

  2. Take an industry and environmental snapshot

  3. Understand what makes your business DIFFERENT

  4. Drill down into who your ideal client is

  5. Build your key message for that target audience

  6. Understand your customer journey from awareness all the way through to advocate

  7. Identify the marketing tactics and channels involved along the way and highlight what is and isn't working

  8. Turn the above into an actionable 90 day marketing plan

  9. Implement the marketing plan, analyse the results, optimise and repeat

 

 

Is It Time To Map Out Your Marketing?

Courtney

Courtney is a degree-qualified and experienced marketer. Based on the Sunshine Coast, Courtney is passionate about helping SEQ Business Owners and CEOs with their marketing efforts.