To effectively execute marketing tactics, you need to ensure that you have a strategy and plan in place prior to jumping into Facebook ads or blog posts.
9 steps to effective marketing
The below infographic outlines the steps you need to take to make sure you are in the best possible place to effectively execute your marketing tactics.
- Turn your business goals into marketing goals
- Take an industry and environmental snapshot
- Understand what makes your business DIFFERENT
- Drill down into who your ideal client is
- Build your key message for that target audience
- Understand your customer journey from awareness all the way through to advocate
- Identify the marketing tactics and channels involved along they way and highlight what is and isn’t working
- Turn the above into an actionable 90 day marketing plan
- Implement the marketing plan, analyse the results, optimise and repeat