The CRM Struggle Is Real
If you’re still juggling spreadsheets, email threads and a half-used Mailchimp account, you’re not alone.
Business owners and leaders are trying to keep track of inbound leads, good opportunities, deals underway, customer details and support and many without a formal system!
Hubspot Starter is a powerful system that allows businesses to scale their CRM as required.
Why Small Businesses (including those on the Sunshine Coast) Need a CRM
Small business have one thing in common. Owners and managers are time poor, running small teams or are family run businesses with skills in the product or service being sold but maybe not the behind the scenes of running a CRM.
These local businesses rely strongly on word of mouth for growth. Following leads up and nurturing these leads can slip through the crack when there is no formal system and process set up.
With tourism and seasonal peaks, having organised contacts and segmented marketing helps maintain relationships year-round.
What Makes HubSpot Starter a Good Fit
Easy to Use
The interface in Hubspot is generally pretty user friendly. It is modern and streamlined meaning you don't need a tech degree to understand how to get around. Its drag-and-drop email builder is similar to others around that are already being used so the change management involved isn't massive.
Affordable for Small Business
When small businesses think CRM, often they think expensive. Hubspot's starter plan is cost effective for business owners looking to see efficiency across their customer journey and can grow with the business. There is even a free version for businesses who are cash strapped!
Built-in Marketing Tools
With Hubspot, you can say goodbye to having multiple software or website plugins. Some of the in-built marketing features include:
- Email campaigns
- Form builder
- Landing pages
Sales & Contact Management
CRMs like Hubspot allow you to see who has opened your emails, gives you a history that a contact has had with your business, including visiting web pages, gives you the ability to set tasks and reminders for follow up and more.
Tracks What Matters
Dashboard with deals, contact stages, lead pipeline and activity. All in one place.
Local Use Case:
A local tradesperson was relying on email trails and text messages to manage leads and inbound work. With Hubspot, interactions can be tracked from the get go.
My Take as a Consultant
As a marketing consultant, I help clients get the most out of HubSpot. I use it in my own business and set it up for clients, from tradies to tech. Bonus: I’m a HubSpot Partner and can offer tips and setup support.
Want to see if HubSpot Starter is right for you? Book a free discovery call and I’ll show you what it could look like in your business.
