When you're thinking about how customers move through your business, most people talk about "the marketing funnel." It's a familiar term. Awareness, consideration, conversion. Neat, linear, makes sense on a whiteboard.
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marketing manager, Strategy, outsource
You've hired a marketing coordinator. Now what?
Growing a business is exciting. You've moved past the stage where you're doing everything yourself, you've got a team around you and things are starting to gain real momentum. At some point, marketing becomes too important (and...
