Sep 30, 2019 8:27:19 PM •
Written by: Courtney
What is the definition of marketing?
As a marketing professional, I have always struggled to answer the question, “so as a marketer, what do you do?” The main reason I struggle to answer this is that marketing is so broad. It covers many aspects of a business, from pricing all the way through to packaging and distribution channels.
The action or business of promoting and selling products or services, including market research and advertising
Ultimately, this means marketing covers everything from researching the market in which a business operates, analysing competitor offerings, recommending prices for services or products, building marketing campaigns, retaining current customers with loyalty programs, reaching new customers through digital and traditional marketing methods and assisting the sales process where possible.
When you are a small business, it is hard to have internal resources that can handle all of the activities outlined above. This is where services from marketing professionals come in. You should ask around to see who is a suitable consultant in your area to help get this setup.