Marketing isn’t just about products, services, or clever advertising - it’s about people.

People buy from people.

The strength of relationships in business is what truly drives long-term success, and one of the best examples of...

As a small business owner in Australia, selecting the right tools to manage your customer relationships and marketing efforts is crucial. In this blog post, I look at why HubSpot is the perfect choice for local businesses,...

As we celebrate International Networking Week, it's time to look at a timeless sales and marketing tool in the business owner's or salesperson's toolkit: networking. In the busyness of daily operations, business owners may forget...

Maximising Marketing Potential: Harnessing the Power of AI While Acknowledging its Limitations

Discover effective strategies for marketing and advertising on a limited budget.

In today's business landscape, where businesses face challenges from small local competitors and larger multinationals, establishing a suitable marketing budget is crucial for all businesses, including local family-owned ones....

What is omnichannel marketing?

Similar to multichannel, omnichannel marketing is when various customer-facing channels are streamlined so that consistent messaging is being taken to market. Messaging, promotions and campaign...

I'm busy and booked, now what?

You've reached an extraordinary milestone in your business journey - you're fully booked well into the future, and your client base is thriving. It's a position many business owners aspire to be in....

The benefits of hiring a marketing consultant as a small to medium business

Understanding your customer journey map is essential to running a successful business.

Customer journey mapping provides insight into the customer experience and allows you to identify areas of improvement that can help you save...

I'm excited to share that C Angel Marketing has joined HubSpot's Solutions Provider Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services,...

What is a QR code?

A QR code is a barcode that can be read by smartphones and other devices with a camera. When scanned, a QR code can take the user to a website, download an app, or display text.

Case Study - Ives Tiling

Ives Tiling is a local tiling business located on the Sunshine Coast, QLD. 

Background

Ives Tiling was started in 2022. The business needed the marketing basics to support its launch into the market on...

There are many marketing mistakes that businesses make, but there are a few that seem to come up again and again. In this article, I'll share the seven most common marketing mistakes I see businesses make and offer some tips on...

Word of mouth marketing is arguably the best form of marketing you can get. Why? Because it theoretically makes sense. Key marketing principles outline that trust and credibility play a major part in decision making. So, when...

Google Suite has changed its name to Google Workspace.

What is Google Workspace?

Everything you need to get anything done, now in one place: introducing Google Workspace. Whether you’re at home, at work, or in the classroom, it’s...

Updated 12 September 2022.

Webinar recording: hosted by On The Day Films

On The Day Films have been hosting informative webinars for regional businesses. Watch my section of the first webinar below.

To effectively execute marketing tactics, you need to ensure that you have a strategy and plan in place prior to jumping into Facebook ads or blog posts.

G Suite is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device.

It's simple to set up, use and manage, so that your business can focus on what really...

What is the difference between a marketing strategy and a marketing plan?

Plus, why you need both!

The terms marketing strategy and a marketing plan are often used to describe the same thing, however the strategy and the plan are...

June is Myasthenia Gravis Awareness Month

Myasthenia Gravis (MG) is an autoimmune disease that affects the communication between nerves and muscles in the body. Often, it starts with weakness in the eye muscles and can progress...

What are some simple things you can do to improve your Instagram profile?

[Updated February 2024]

Updating your social media profiles can seem daunting. However, there are some simple things you can do to make an immediate impact.

Must-have marketing tools to consider for your local business to make your life easier

Staying on top of your marketing can be tough! It can seem like there are hundreds of balls in the air at once that you are trying to juggle....

Have you ever considered having your own email address? What if you could also access your documents from anywhere? There are several benefits of upgrading to a custom email address with Google Suite or something similar, four...

Marketing for COVID-19

It’s a tough time at the moment with the uncertainty around COVID-19 and what that means for usual business operations. In crises like this, marketing is often the first thing to see a reduced budget;...

What is Google My Business?

Google My Business is a listing that showcases a business' opening hours, services offered, reviews, contact details and information relating to the company.

In business, sometimes it is easy to get carried away with doing business, adding a level of 'kind' to your interactions with customers, partners and staff will make an incredible difference. It's the small things that get people...

It's 2020, what does that mean for your marketing?

A new year calls for a fresh look at your 2020 marketing strategy

It's a new decade, which means it is time to reassess your marketing strategy and associated activities. I have...

It's nearly Christmas, what your business can do to get into the spirit

Christmas themed branding

One of the easiest things you can do to get your business' marketing into the holiday spirit is to add a bit of Christmas sprinkle...

Getting started with social media

The first step to creating your social media pages is deciding what social media platforms you should be using. Not every social media platform is suitable for every type of business, or you may...

What is the definition of marketing?

As a marketing professional, I have always struggled to answer the question, “so as a marketer, what do you do?” The main reason I struggle to answer this is that marketing is so broad. It...